Our Story

  • Our country is known for its culture, diversity, traditions, and Vedic treatments. But did you know that the ancient use of beauty products is believed to have originated in India, where Ghrita (Clarified Butter or Ghee) was used as the primary ingredient? It is because desi ghee has been proven to be an essential nutrient and a catalyst for holistic beauty.
    Alyuva was founded with the belief that everything our bodies need can be sourced from nature. Hence, we use authentic ancient Ayurvedic techniques to bring to you a range of natural wellness and hair & skincare products. As an extension of the thought, ‘Alyuva is for All’, we have also developed a special range for moms & babies.

  • Ayurveda isn’t merely about medicine; it focuses on treating and eradicating the problem right from the root. Alyuva products have been created keeping the same philosophy in mind. Based on traditional Ayurvedic methods, our products use a mix of essential oils and our core ingredient, Shata Dhauta Ghrita (100 times washed cow ghee).
    The ingredients are stirred slowly in copper vats that infuse their own goodness into the creams, making it all the more effective for the skin.
    Shata Dhauta Ghrita takes nearly a month to prepare, as it is processed from Pure Ghee (made with desi cow’s milk) then washed 100 times with purified water. This clarified ghee penetrates deep within the 7 layers of skin and makes way for the other ingredients to seep in while protecting your skin from
    environmental damage and various skin allergies. It also improves the skin’s elasticity from within and works as an extremely powerful, age-defying agent.
    Leaving you with a radiant, healthy and youthful glow.

  • When you choose Alyuva’s Natural Care, you take a step forward in giving your body the nourishment it deserves and repairing the damage caused to your skin by pollution and sun exposure.
    Made with Ghee & Plant-based Goodness, our products are 100% natural, veg and use the highest quality of ingredients. This means - no artificial colours, no petrochemicals, no parabens, no urea or any other harmful additives. Also as suppliers of 100% pure A2 milk and desi cow ghee, we have 100% control over the supply chain -- thus ensuring that the quality of the product is not compromised at any stage of production.

  • Rituals are a way of slowing down the pace of time to appreciate and nurture what we have. They have been created with a very basic human need to connect with each other and ourselves. It’s a way of paying homage to our ancestors for leaving the treasures of knowledge for us and for us to pass it on to others in our journey of life. Modern or traditional, rituals are a great way of nurturing our lives with knowledge and discipline.

    Alyuva celebrates the modern Indian woman and her beauty with the most
    celebrated natural rituals and our carefully crafted beauty and wellness products, fortified with the magical properties of Shata Dhauta Ghrita (100 times washed ghee) and rare herbs. With these ancient and natural rituals of Ayurveda, we
    aim to heal your beauty from deep within.

    Alyuva has been developed as a product of authentic natural and ayurvedic techniques - using pure, time-tested, and balanced ingredients & formulations. With the wonders of these natural elements, Alyuva becomes an all-inclusive brand that not only caters to all ages and skin types but is also gentle on
    the environment.

  • Made with the goodness of Shata Dhauta Ghrita and essential oils, Alyuva brings the best of Nature for moms & babies. At Alyuva, we are dedicated to nurturing mothers & their little ones through our carefully handcrafted skin, hair and
    wellness products infused with organic benefits.

  • Alyuva constantly strives to maximise its sustainability quotient by using 100% natural, cruelty-free raw materials which are organically sourced and manufactured in an eco-friendly manner. So while Alyuva takes goodness from nature, it also works towards giving back to nature in every way that we can.

  • Beauty has no boundaries. Nature is eternal and so is our imagination – “unlimited”

     
  • A journey with my son Deeptanshu Bansal- Co-Founder- to one of our farms stirred the beginning of Alyuva. While meandering along the green and lush gardens we were having a general conversation about how various seasons affect our skin and hair care needs and how important it is to take care of those basic needs in a scrupulous manner. The endless talks sparked the idea of bringing science and beauty together. My passion, for doing something for nature and from nature ignited the desire to make this world a better place- natural at its core and chemical free. We started thinking about the benefits of Shata Dhauta Ghrita (100 times washed clarified cow ghee) and how it can be a part of our daily beauty regime. Our products are a blend of both the art of Ayurveda and the science of wellness. The Alyuva products are made from the goodness of ‘Shata Dhauta Ghrita’ which is made by stirring ghee with water slowly in a copper vessel 100 times with the chanting of age-old mantras. The implementation of this age-old recipe in our products led to this enchanting moment. We had found the BASE of our natural body care beauty formulations.

  • With the thought of using the age-old method of Shata Dhauta Ghrita, we had to be 100% honest, 100% of the time. We started with small batches at home by focusing more on skincare products. However, the idea of using ghee in our products was not an easy concept to digest, but then our customers saw the difference in their skin. It was a life-changing experience for them. It was then that our users started showing confidence in our products. Today, we have a range of skin products, hair products and an overall variety of wellness products with a special range of baby and mother care products. At Alyuva we believe in creating long-lasting & meaningful bonds with our customers. We believe that true beauty comes from within -- as nature intended.

  • From the Founder’s Desk

    Life is a matter of choices, and every choice you make, makes you. It’s a decision made by questioning why things are the way they are

     
  • My lifestyle changed post my cancer treatment in 2015, from a major transformation in my diet to my daily habits everything was done more cautiously. I started questioning everything! I started thinking about why things are the way they are. As my skin and hair started showing signs of difference, I realised how important it is to take care of our bodies. The products that we use on a daily basis cause more harm than good. Our bodies are barred from the essential and healthy nutrients that these chemically found cosmetic products should ideally offer. After the conversation with my father, I conducted an intensive search on individual ingredients listed on labels and boxes and picked some commonly used ingredients, but was still not satisfied with the outcome. I started talking to my grandmother and father, Mr Jagdev Bansal- Founder and Chief Product Scientist, about what they used when these floods of cosmetics weren’t launched. They gave me insights about Ayurveda, its properties and how they are blended with pure ingredients to create an inextricable rhythm between our mind, body and soul. That was the time when we came across the surprising properties of “Shata Dhauta Ghrita” and its holistic benefits for skin & hair care routines.

  • It may seem superficial to talk about skin and hair so dramatically, but at a very fundamental level, it affects how we navigate the prevailing health hazards and carry ourselves through them. Most of us are health-conscious right from the beginning but taking care of our skin and hair is also important. We realised something that is common knowledge, yet so easily forgotten in this day and age -- that nature is the best way to nurture. And through this realization, Alyuva was born. Through Alyuva, we seek to channel the strength of nature’s miracles to heal from deep within and bring out a natural radiance that is true to you.